About Astitva
A journey from matter to meaning - where science meets soul.
The Origin
Astitva began as a simple, restless question: What does it mean to exist - consciously? Blending the language of science with the intimacy of human life, Astitva explores patterns that bind galaxies and grief, motion and motive, entropy and emotion.
From early sketches, conversations, and late-night notes, the project evolved into books, essays, and human-centred designs. Each work is a field experiment: an attempt to test ideas in the lab of everyday experience.
“To exist is to explore — both the outer universe and the inner self.”
Philosophy
Science
We borrow clarity from science to think honestly about the self, relationships, and society.
Design
We design for human experience: tools and spaces that make awareness practical.
Consciousness
Attention is the first technology. What we notice shapes what we become.
Founder
Madhav Bhatt - author of The Physics of Being, Fragments of Being, and Player One - works at the intersection of philosophy, design, and systems thinking.
- Focus: Consciousness, pattern, human-centred design
- Works: Books, card decks, reflective tools, space concepts
- Belief: Wisdom is practical - changing how we breathe, speak, love, and build
Principles
- Curiosity before conclusion. Questions keep the mind elastic.
- Design is compassion. Reduce friction and suffering.
- Truth has aesthetics. Clarity feels beautiful in the body.
- Measure lightly. Numbers inform; they don’t define.
- Practice over performance. Quiet, daily experiments change reality.